Blog

Educate, inform, engage and attract new — often underserved — cannabis consumers.

Responsible Cannabis Consumption: Tips and Guidelines for Promoting Safe Use with New Audiences

While traditionally seen as taboo, research shows that over half of Americans said they’ve tried cannabis at least once. As more people than ever open up about their cannabis experiences, the focus now shifts from stigma toward safe and responsible use. Our role as professionals in the cannabis industry is not just about selling but…

Leveraging User-Generated Content for Community Engagement: Strategies and Benefits

As cannabis brands and retailers look to expand their reach and connect with canna-curious and canna-averse audiences, traditional marketing strategies must evolve to better connect with folks who lack knowledge about or have negative perceptions of cannabis. One of the most powerful tools at cannabis marketers’ disposal is also frequently overlooked: user-generated content, or UGC…

Cannabis Consumption Methods: A Guide to Promoting Benefits and Addressing Concerns

We’ve come a long way from the era of simply rolling up and sparking a joint. Cannabis’s boom in popularity has spawned new products for those less sure about smoking, such as edibles, tinctures, vaporizers or topical applications. While there are now a myriad of alternative consumption methods, new users can feel overwhelmed with what’s available on dispensary shelves…

Taking Cannabis Marketing Campaigns Higher: Industry Education and Training Resources

With states across the United States traversing the path to legality, 54% of Americans now live in a state where the recreational use of cannabis is legal. However, the industry faces a unique challenge — most of the potential customer base remains canna-curious or even canna-averse. Winning over these audiences requires an educational approach from cannabis marketers…

The Regulation of Adult-Use Cannabis Sales Does Not Lead to Increased Usage Among Adolescents

Cannabis legalization opponents often claim that the establishment of a regulated legal adult-use retail market will inevitably lead to an uptick in use among young people. But our real-world experience in legal states rejects this claim.  On election night in 2012, voters in Colorado and Washington cast votes to legalize and tax adult-use marijuana sales,…

Does Increased Potency Mean Modern Cannabis is More Dangerous?

For decades, opponents of cannabis legalization have alleged that today’s cannabis is more potent, and therefore more potentially dangerous to health, than that enjoyed by previous generations. But despite this opinion’s popularity, there exists little real-world support for it. Regulation Works, Prohibition Doesn’t Frustrated by the rapid spread of cannabis legalization, opponents across the country…

Combatting the Claim that Medical Cannabis is a Charade

Colorado residents voted to legalize the use of cannabis to treat debilitating medical conditions some two decades ago. Nonetheless, prohibitionists still argue that “marijuana is not medicine.” However, the majority of the public and the medical establishment disagree.  Specifically:  More than nine out of 10 Americans believe that cannabis should be legal for medical or…