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Leveraging User-Generated Content for Community Engagement: Strategies and Benefits

As cannabis brands and retailers look to expand their reach and connect with canna-curious and canna-averse audiences, traditional marketing strategies must evolve to better connect with folks who lack knowledge about or have negative perceptions of cannabis. One of the most powerful tools at cannabis marketers’ disposal is also frequently overlooked: user-generated content, or UGC…

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Cannabis Consumption Methods: A Guide to Promoting Benefits and Addressing Concerns

We’ve come a long way from the era of simply rolling up and sparking a joint. Cannabis’s boom in popularity has spawned new products for those less sure about smoking, such as edibles, tinctures, vaporizers or topical applications. While there are now a myriad of alternative consumption methods, new users can feel overwhelmed with what’s available on dispensary shelves…

Does Increased Potency Mean Modern Cannabis is More Dangerous?

For decades, opponents of cannabis legalization have alleged that today’s cannabis is more potent, and therefore more potentially dangerous to health, than that enjoyed by previous generations. But despite this opinion’s popularity, there exists little real-world support for it. Regulation Works, Prohibition Doesn’t Frustrated by the rapid spread of cannabis legalization, opponents across the country…

Combatting the Claim that Medical Cannabis is a Charade

Colorado residents voted to legalize the use of cannabis to treat debilitating medical conditions some two decades ago. Nonetheless, prohibitionists still argue that “marijuana is not medicine.” However, the majority of the public and the medical establishment disagree.  Specifically:  More than nine out of 10 Americans believe that cannabis should be legal for medical or…