The time is now for the cannabis industry to shed its old image and step into a new era, resonating with modern consumers looking for products that fit into their lifestyles without the stigma. Marketing strategies require a nuanced approach emphasizing cultural sensitivity and addressing the diverse concerns of potential canna-averse and canna-curious consumers to foster a positive and informed perception of cannabis.
As the industry grows, brands can engage new groups — parents, older adults and young professionals — prioritizing education, clear communication and cultural awareness to avoid perpetuating stereotypes and misconceptions and contribute to broader acceptance and understanding . . .
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