GetCannaFacts was developed in 2024 in collaboration with the Cannabis Marketing Association, a dynamic membership organization dedicated to advancing education and best practices for industry marketers.
While GCF does offer some free educational blog content, access to GetCannaFacts’ full repository of educational marketing materials is granted to Cannabis Marketing Association members for an additional $49 per year, providing them with another invaluable resource to stay informed and make data-driven decisions. Those interested in becoming a CMA member and accessing exclusive educational content can sign up directly on the GetCannaFacts site.
GetCannaFacts’ mission is to provide cannabis brand and retail marketers with data-driven insights that explicitly address consumers’ wants, limitations and aversions to cannabis and foster sustainable growth by reaching new consumers nationwide.
In essence, GetCannaFacts aims to be a comprehensive marketing education hub empowering the cannabis industry to engage new audiences responsibly through data-backed strategies. GetCannaFacts’ main goals are:
- To combat misinformation and stigma surrounding cannabis and drive public discourse to foster responsible, fact-based decisions for all individuals by gathering, vetting and cataloging accurate information and research from a wide variety of educational sources.
- To address our responsibility and have a positive impact as a cannabis industry leader by conveying the importance of regulation vs. prohibition — with regulation, we educate and protect; with prohibition, we cause harm.
- To showcase and promote responsible, data-driven sales, marketing and business strategies aimed at catering to the unique needs, preferences and consumption habits of distinct cannabis consumer archetypes and improving the cannabis industry’s bottom line.
The number of national and localized campaigns for backdoor efforts to return to cannabis prohibition has increased in recent years. These campaigns typically rely heavily on scare tactics and untruthful propaganda in their messaging strategies. However, their evidence is often based on personal anecdotes and scare tactics, lacking actual scientific data to back up their claims.
We will consider contributed content that is based on peer-reviewed research studies.
Evidence-based clinical and scientific research, informative articles, podcasts, infographics, blog posts and other resources needed to directly engage and attract new, and possibly underserved, customers.